INTRODUCTION OF SEO COURSE
TGC is a leading institute for SEO Training Institute Jaipur with the legacy of thousands of passed out students. Search Engine Optimization is all about rank higher on search various keywords by optimizing content and web pages as per google algorithms.
OBJECTIVE
The Search Engine Optimization Classes would teach students how to optimize off page and on page, search engine optimization activities on a website and how to use SEO tools to Rank a website and check the results of all search engine optimization activities carried out on a website as compared to that of a competitor with a similar brand or keyword.
COURSE OUTLINE
- Introduction to Search Engines functionality
- On and Off page optimization practics
- Keyword Research, Analysis Through Google Analytics and Google Search Console
- Online tools used for SEO and content marketing
- Content strategy and Blogging
- Link Building strategy
- Google Algorithms
- Guest Postings etc.
SEO COURSE BREAKDOWN
MODULE 1
Introduction to Search Engines functionality
- History of search engines
- How search engines work
- The anatomy of a search results page
- Organic vs sponsored search results
- Search engine crawling, indexing and caching
- Schema, Rich snippets, and data structure
- Penguin, Panda, Hummingbird & other algorithms
MODULE 2
Search Engine on and off page optimization
- Content optimization
- Anchor Texts
- Title optimization
- Internal and external linking
- The relevance of architecture in optimization
- Video optimization
MODULE 3
Keyword Research, Analysis, and keyword terms
- Keyword density
- Keyword prominence
- Keyword positioning
- Keyword planner
- Keyword ranking
MODULE 4
Search Engine Optimization tools
- Google Analytics
- Google webmasters and working with penalized sites
- Google keyword planner tool
- Google My business and bing places
- Alexa rank checker
- URL rewriting tool
- Cloaking checker
- Moz PA/DA, Alexa, and other ranking tools
- Backlink anchor text analytics
- Errors Types and Redirects
- Rank signals
- Back link Builder
MODULE 5
Search engine optimization during web design
- The title, Meta description, and meta keyword
- Spider-friendly code design
- Navigation element plan
- Search Engine compatibility and web layout for search engine optimization
MODULE 6
Back Linking
- Directory submission
- Social media posts and shares
- Guest posting and Article submission
- Blog commenting
- RSS feeds
- Links solicitation, One way links, two way links and links farms
MODULE 7
Spamming in Search Engine Optimization
- White Hat vs Black hat vs Grey hat SEO Techniques
- Duplicate content
- Cloaking and phishing
- Page redirects
- Doorway pages
- Hidden text
- Keyword stuffing
- Link farms
MODULE 8
Global Search Engine Optimization
BY THE END OF THE Search Engine Optimization Course, STUDENTS WOULD BE ABLE TO
- Effectively optimize a website for excellent organic search results.
CAREER OPTIONS AFTER COURSE
Students who complete this course have the following career options
- Search Engine optimization manager
- Search Engine Optimization specialist
WHY TGC?
TGC is considered As Best Digital Marketing Institute for almost 18 years. Our course in SEO is a practical course with live project and job guarantee.
